£18.99
Hardback
'Gordon Ramsay's Playing With Fire' tells the amazing story of Gordon's journey from sous-chef to superstar. From first steps on the ladder running Aubergine to owning his first restaurant and earning three Michelin stars. Gordon shares his passion for risk and adventure and his hard-won success secrets. Gordon's business infrastructure, Gordon Ramsay Holdings, has also expanded internationally and he gives fascinating insight into how he has managed to expand so fast by encouraging his stable of talented chefs. He explains the importance of getting the details right; and discusses the projects that haven't worked and how he has learnt from those mistakes. He also talks about understanding the power of the brand and of his own image.